Development of a Tourist Area Using SWOT Method in Buntu Kandora Tana Toraja District
DOI:
https://doi.org/10.24002/ijieem.v8i1.8727Keywords:
Buntu Kandora, characteristics, development strategy, potential, tourismAbstract
Buntu Kandora is one of the tourist areas listed in the South Sulawesi Provincial Tourism Development Master Plan (2015–2030) and the Tana Toraja Regency Spatial Plan (2011–2031). This area has great potential to be developed into a leading tourist destination because of its natural beauty, cultural richness, and man-made attractions. This study aims to identify the potential, characteristics, and obstacles to the development of the Buntu Kandora tourism area, as well as to formulate appropriate development strategies. The method used is qualitative through direct observation and distribution of questionnaires to stakeholders, with data analysis using the SWOT method. The results of the study indicate that the most appropriate strategy is the S-O (Strengths–Opportunities) strategy, which is utilizing internal strengths to capture external opportunities. The proposed strategies include developing tourist attractions, improving accessibility and infrastructure, and involving local communities in tourism development.
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