PERBANDINGAN GAYA HIDUP ETNIS CINA

Authors

  • Ngurah Wisnu Wijayaputra Alumnus Fakultas Ekonomi Universitas Atma Jaya Yogyakarta
  • C Handoyo Wibisono Staf Pengajar Fakultas Ekonomi Universitas Atma Yogyakarta

DOI:

https://doi.org/10.24002/modus.v25i1.550

Abstract

This study aims to determine the lifestyle of ethnic Chinese and ethnic Bali in Yogyakarta and the diference in his lifestyle. The research was conducted by taking a sample of Chinese and Balinese masyarakatetnis in Yogyakarta and aged between 20 to 49 years. The results of this study showed no diference between ethnic Balinese lifestyle with ethnic Chinese. The results of this study also showed a diference in price awareness and confdence between ethnic Balinese ethnic Chinese.

Keywords : lifestyle of ethnic, consumer behavior

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Published

2016-03-20

Issue

Vol. 25 No. 1 (2013): MODUS

Section

Articles